Color palette identity style guide typography hex colors

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Created at 12/18/2019 08:20

The palette consists of Light, Semi dark colors. Accent colors #fce424 and #104181. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #104181 (darkest) to #FCE424 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #104181, #3E4E56, #66709A, #ADC7CB, #F94775, #FCE424

Palette Color palette identity style guide typography hex colors combines 6 color codes:

HEX: #fce424, RGB: (252, 228, 36); HEX: #f94775, RGB: (249, 71, 117); HEX: #104181, RGB: (16, 65, 129)

HEX: #66709a, RGB: (102, 112, 154); HEX: #adc7cb, RGB: (173, 199, 203); HEX: #3e4e56, RGB: (62, 78, 86)

Simplified version of palette colors

Tint of Gold, Shade of Pale Violet Red, Shade of Dark Slate Blue, Shade of Slate Gray, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Color palette identity style guide typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fce424	#fce424	RGB(252, 228, 36)	—	—
#f94775	#f94775	RGB(249, 71, 117)	—	—
#104181	#104181	RGB(16, 65, 129)	—	—
#66709a	#66709a	RGB(102, 112, 154)	—	—
#adc7cb	#adc7cb	RGB(173, 199, 203)	—	—
#3e4e56	#3e4e56	RGB(62, 78, 86)	—	—

5 color pairs have low contrast and need improvement which may impact readability.