Lettering logo design branding

0.3k

Created at 12/18/2019 08:29

The palette consists of Light, Semi dark colors. Accent colors #04dcfc and #044c94. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #363D63 (darkest) to #84E6F7 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 43°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #044C94, #04DCFC, #363D63, #79819C, #84E6F7, #B4B4C4

Palette Lettering logo design branding combines 6 color codes:

HEX: #04dcfc, RGB: (4, 220, 252); HEX: #84e6f7, RGB: (132, 230, 247); HEX: #044c94, RGB: (4, 76, 148)

HEX: #79819c, RGB: (121, 129, 156); HEX: #b4b4c4, RGB: (180, 180, 196); HEX: #363d63, RGB: (54, 61, 99)

Simplified version of palette colors

Shade of Sky Blue, Shade of Powder Blue, Shade of Dark Slate Blue, Tint of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Lettering logo design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04dcfc	#04dcfc	RGB(4, 220, 252)	—	—
#84e6f7	#84e6f7	RGB(132, 230, 247)	—	—
#044c94	#044c94	RGB(4, 76, 148)	—	—
#79819c	#79819c	RGB(121, 129, 156)	—	—
#b4b4c4	#b4b4c4	RGB(180, 180, 196)	—	—
#363d63	#363d63	RGB(54, 61, 99)	—	—

5 color pairs have low contrast and need improvement which may impact readability.