Typography apparel surf branding

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Created at 12/18/2019 19:23

The palette consists of Semi dark, Light, Dark colors. Accent colors #d42e2d and #17648a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4A2A27 (darkest) to #968466 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #17648A, #4A2A27, #7B1D33, #968466, #D42E2D, #D44C6B

Palette Typography apparel surf branding combines 6 color codes:

HEX: #d42e2d, RGB: (212, 46, 45); HEX: #d44c6b, RGB: (212, 76, 107); HEX: #17648a, RGB: (23, 100, 138)

HEX: #968466, RGB: (150, 132, 102); HEX: #7b1d33, RGB: (123, 29, 51); HEX: #4a2a27, RGB: (74, 42, 39)

Simplified version of palette colors

Tint of Crimson, Shade of Indian Red, Shade of Steel Blue, Tint of Grey, Shade of Brown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Typography apparel surf branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d42e2d	#d42e2d	RGB(212, 46, 45)	—	—
#d44c6b	#d44c6b	RGB(212, 76, 107)	—	—
#17648a	#17648a	RGB(23, 100, 138)	—	—
#968466	#968466	RGB(150, 132, 102)	—	—
#7b1d33	#7b1d33	RGB(123, 29, 51)	—	—
#4a2a27	#4a2a27	RGB(74, 42, 39)	—	—

9 color pairs have low contrast and need improvement which may impact readability.