Created at 09/21/2022 15:33
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Graphic design campaign social impact branding colours

  • Urobilin
    #d6ba1f
  • Picton Blue
    #44c4f0
  • CG Blue
    #0f75a2
  • Crystal Blue
    #6d9eb0
  • Columbia Blue
    #c6d5d9
  • Charcoal
    #30404f
The palette consists of Light, Semi dark colors. Accent colors Urobilin #d6ba1f and Picton Blue #44c4f0. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #30404F (darkest) to #C6D5D9 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0F75A2, #30404F, #44C4F0, #6D9EB0, #C6D5D9, #D6BA1F

Palette Graphic design campaign social impact branding colours has combination of 6 codes colors:
HEX: #d6ba1f, RGB: (214, 186, 31); HEX: #44c4f0, RGB: (68, 196, 240); HEX: #0f75a2, RGB: (15, 117, 162)
HEX: #6d9eb0, RGB: (109, 158, 176); HEX: #c6d5d9, RGB: (198, 213, 217); HEX: #30404f, RGB: (48, 64, 79)
Simplified version of palette colors
Tint of gold, Shade of deepskyblue, Tint of steelblue, Shade of cadetblue, Tint of lightgrey, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Graphic design campaign social impact branding colours color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#d6ba1f #d6ba1f RGB(214, 186, 31)Urobilin
#44c4f0 #44c4f0 RGB(68, 196, 240)Picton Blue
#0f75a2 #0f75a2 RGB(15, 117, 162)CG Blue
#6d9eb0 #6d9eb0 RGB(109, 158, 176)Crystal Blue
#c6d5d9 #c6d5d9 RGB(198, 213, 217)Columbia Blue
#30404f #30404f RGB(48, 64, 79)Charcoal

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#d6ba1f
#44c4f0
1.04
#d6ba1f
#6d9eb0
1.52
#d6ba1f
#c6d5d9
1.27
#44c4f0
#6d9eb0
1.45
#44c4f0
#c6d5d9
1.33
#0f75a2
#6d9eb0
1.75

Image palette Graphic design campaign social impact branding colours png