Created at 12/18/2019 19:46
  0.25k

Kakemono branding art direction postcard palette

  • #e0b50c
  • #76e7e9
  • #8c5404
  • #5aa872
  • #b7c5d9
  • #3e3c4c
The palette consists of Light, Semi dark colors. Accent colors #76e7e9 and #8c5404. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3E3C4C (darkest) to #B7C5D9 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #3E3C4C, #5AA872, #76E7E9, #8C5404, #B7C5D9, #E0B50C

Palette Kakemono branding art direction postcard palette has combination of 6 codes colors:
HEX: #e0b50c, RGB: (224, 181, 12); HEX: #76e7e9, RGB: (118, 231, 233); HEX: #8c5404, RGB: (140, 84, 4)
HEX: #5aa872, RGB: (90, 168, 114); HEX: #b7c5d9, RGB: (183, 197, 217); HEX: #3e3c4c, RGB: (62, 60, 76)
Simplified version of palette colors
Shade of goldenrod, Shade of mediumturquoise, Shade of saddlebrown, Shade of mediumseagreen, Shade of lightsteelblue, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Kakemono branding art direction postcard palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e0b50c #e0b50c RGB(224, 181, 12)
#76e7e9 #76e7e9 RGB(118, 231, 233)
#8c5404 #8c5404 RGB(140, 84, 4)
#5aa872 #5aa872 RGB(90, 168, 114)
#b7c5d9 #b7c5d9 RGB(183, 197, 217)
#3e3c4c #3e3c4c RGB(62, 60, 76)

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e0b50c
#76e7e9
1.33
#e0b50c
#5aa872
1.48
#e0b50c
#b7c5d9
1.11
#76e7e9
#5aa872
1.97
#76e7e9
#b7c5d9
1.19
#8c5404
#3e3c4c
1.73

Image palette Kakemono branding art direction postcard palette png