Kakemono branding art direction postcard palette

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Created at 12/18/2019 19:46

The palette consists of Light, Semi dark colors. Accent colors #76e7e9 and #8c5404. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #3E3C4C (darkest) to #76E7E9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #3E3C4C, #5AA872, #76E7E9, #8C5404, #B7C5D9, #E0B50C

Palette Kakemono branding art direction postcard palette combines 6 color codes:

HEX: #e0b50c, RGB: (224, 181, 12); HEX: #76e7e9, RGB: (118, 231, 233); HEX: #8c5404, RGB: (140, 84, 4)

HEX: #5aa872, RGB: (90, 168, 114); HEX: #b7c5d9, RGB: (183, 197, 217); HEX: #3e3c4c, RGB: (62, 60, 76)

Simplified version of palette colors

Tint of Goldenrod, Tint of Medium Turquoise, Tint of Saddle Brown, Tint of Medium Sea Green, Tint of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Kakemono branding art direction postcard palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e0b50c	#e0b50c	RGB(224, 181, 12)	—	—
#76e7e9	#76e7e9	RGB(118, 231, 233)	—	—
#8c5404	#8c5404	RGB(140, 84, 4)	—	—
#5aa872	#5aa872	RGB(90, 168, 114)	—	—
#b7c5d9	#b7c5d9	RGB(183, 197, 217)	—	—
#3e3c4c	#3e3c4c	RGB(62, 60, 76)	—	—

7 color pairs have low contrast and need improvement which may impact readability.