Icon mark logo visual identity colors

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Created at 10/02/2022 22:57

The palette consists of Light, Dark colors. Accent colors Light Salmon Pink #fca49c and Blood #941004. Palette has Warm colors temperature.

By lightness, this palette runs from #341E1C (darkest) to #FCA49C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 64% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 16°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #341E1C, #3C1C1C, #941004, #BC7C64, #F36C4E, #FCA49C

Palette Icon mark logo visual identity colors combines 6 color codes:

HEX: #f36c4e, RGB: (243, 108, 78); HEX: #fca49c, RGB: (252, 164, 156); HEX: #3c1c1c, RGB: (60, 28, 28)

HEX: #bc7c64, RGB: (188, 124, 100); HEX: #941004, RGB: (148, 16, 4); HEX: #341e1c, RGB: (52, 30, 28)

Simplified version of palette colors

Tint of Tomato, Tint of Dark Salmon, Tint of Black, Shade of Dark Salmon, Tint of Dark Red, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Icon mark logo visual identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f36c4e	#f36c4e	RGB(243, 108, 78)	Chinese Orange	—
#fca49c	#fca49c	RGB(252, 164, 156)	Light Salmon Pink	—
#3c1c1c	#3c1c1c	RGB(60, 28, 28)	Chocolate Kisses	—
#bc7c64	#bc7c64	RGB(188, 124, 100)	Deer	—
#941004	#941004	RGB(148, 16, 4)	Blood	—
#341e1c	#341e1c	RGB(52, 30, 28)	Temptress	—

6 color pairs have low contrast and need improvement which may impact readability.