Custom typography branding identity logomark colours

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Created at 10/03/2022 14:56

The palette consists of Light, Semi dark colors. Accent colors Smashed Pumpkin #fb6c34 and Chestnut #90442a. Palette has Warm colors temperature.

By lightness, this palette runs from #684431 (darkest) to #D8C492 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #684431, #705C28, #90442A, #AF9D78, #D8C492, #FB6C34

Palette Custom typography branding identity logomark colours combines 6 color codes:

HEX: #fb6c34, RGB: (251, 108, 52); HEX: #d8c492, RGB: (216, 196, 146); HEX: #90442a, RGB: (144, 68, 42)

HEX: #af9d78, RGB: (175, 157, 120); HEX: #705c28, RGB: (112, 92, 40); HEX: #684431, RGB: (104, 68, 49)

Simplified version of palette colors

Shade of Coral, Tint of Burlywood, Shade of Sienna, Shade of Tan, Shade of Dark Olive Green, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Custom typography branding identity logomark colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6c34	#fb6c34	RGB(251, 108, 52)	Smashed Pumpkin	—
#d8c492	#d8c492	RGB(216, 196, 146)	Gold (Crayola)	—
#90442a	#90442a	RGB(144, 68, 42)	Chestnut	—
#af9d78	#af9d78	RGB(175, 157, 120)	Pale Taupe	—
#705c28	#705c28	RGB(112, 92, 40)	Field Drab	—
#684431	#684431	RGB(104, 68, 49)	Van Dyke Brown	—

6 color pairs have low contrast and need improvement which may impact readability.