Vector logo design ecommerce colors palette

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Created at 10/05/2022 10:01

The palette consists of Semi dark, Light, Dark colors. Accent colors New Car #324acf and Cetacean Blue #04043b. Palette has Cool colors temperature.

By lightness, this palette runs from #04043B (darkest) to #CFCFDA (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 10°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04043B, #324ACF, #44446A, #8284A6, #93A0E5, #CFCFDA

Palette Vector logo design ecommerce colors palette combines 6 color codes:

HEX: #324acf, RGB: (50, 74, 207); HEX: #93a0e5, RGB: (147, 160, 229); HEX: #04043b, RGB: (4, 4, 59)

HEX: #8284a6, RGB: (130, 132, 166); HEX: #cfcfda, RGB: (207, 207, 218); HEX: #44446a, RGB: (68, 68, 106)

Simplified version of palette colors

Shade of Slate Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Light Slate Gray, Shade of Light Gray, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Vector logo design ecommerce colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#324acf	#324acf	RGB(50, 74, 207)	New Car	—
#93a0e5	#93a0e5	RGB(147, 160, 229)	Light Cobalt Blue	—
#04043b	#04043b	RGB(4, 4, 59)	Cetacean Blue	—
#8284a6	#8284a6	RGB(130, 132, 166)	Shadow Blue	—
#cfcfda	#cfcfda	RGB(207, 207, 218)	Light Gray	—
#44446a	#44446a	RGB(68, 68, 106)	American Blue	—

4 color pairs have low contrast and need improvement which may impact readability.