Created at 12/21/2019 22:30

Logotype mark branding explorations

The palette consists of Semi dark, Light colors. Accent colors #6a2b47 and #6c2c44. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #542D3C (darkest) to #D8A0B5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

Hue spacing suggests a mostly analogous cluster spanning about 20° (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #542D3C, #6A2B47, #6C2C44, #8C4C53, #953D5E, #D8A0B5

Palette Logotype mark branding explorations has combination of 6 codes colors:

HEX: #953d5e, RGB: (149, 61, 94); HEX: #d8a0b5, RGB: (216, 160, 181); HEX: #6a2b47, RGB: (106, 43, 71)

HEX: #8c4c53, RGB: (140, 76, 83); HEX: #6c2c44, RGB: (108, 44, 68); HEX: #542d3c, RGB: (84, 45, 60)

Simplified version of palette colors

Shade of mediumvioletred, Tint of lightpink, Shade of Purple, Shade of brown, Shade of Purple, Shade of Purple

Color scheme was created by colorswall

Colors codes in palette

Logotype mark branding explorations color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#953d5e	#953d5e	RGB(149, 61, 94)	—	—
#d8a0b5	#d8a0b5	RGB(216, 160, 181)	—	—
#6a2b47	#6a2b47	RGB(106, 43, 71)	—	—
#8c4c53	#8c4c53	RGB(140, 76, 83)	—	—
#6c2c44	#6c2c44	RGB(108, 44, 68)	—	—
#542d3c	#542d3c	RGB(84, 45, 60)	—	—

10 color pairs have low contrast and need improvement which may impact readability.