Logotype mark branding explorations

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Created at 12/21/2019 22:30

The palette consists of Semi dark, Light colors. Accent colors #6a2b47 and #6c2c44. Palette has Warm colors temperature.

By lightness, this palette runs from #542D3C (darkest) to #D8A0B5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 38% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 20°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #542D3C, #6A2B47, #6C2C44, #8C4C53, #953D5E, #D8A0B5

Palette Logotype mark branding explorations combines 6 color codes:

HEX: #953d5e, RGB: (149, 61, 94); HEX: #d8a0b5, RGB: (216, 160, 181); HEX: #6a2b47, RGB: (106, 43, 71)

HEX: #8c4c53, RGB: (140, 76, 83); HEX: #6c2c44, RGB: (108, 44, 68); HEX: #542d3c, RGB: (84, 45, 60)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Light Pink, Tint of Purple, Tint of Brown, Tint of Purple, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logotype mark branding explorations color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#953d5e	#953d5e	RGB(149, 61, 94)	—	—
#d8a0b5	#d8a0b5	RGB(216, 160, 181)	—	—
#6a2b47	#6a2b47	RGB(106, 43, 71)	—	—
#8c4c53	#8c4c53	RGB(140, 76, 83)	—	—
#6c2c44	#6c2c44	RGB(108, 44, 68)	—	—
#542d3c	#542d3c	RGB(84, 45, 60)	—	—

10 color pairs have low contrast and need improvement which may impact readability.