Created at 10/09/2022 08:40
Branding logo symbol brand identity mark
- Cyan Cornflower Blue#2484c4
- Blue-Gray#5ea1c7
- Medium Electric Blue#065c95
- Taupe Gray#84848c
- Pastel Blue#a4bfcc
- Smoky Black#140c0c
The palette consists of Light, Dark colors. Accent colors Medium Electric Blue #065c95 and Smoky Black #140c0c. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #140C0C (darkest) to #A4BFCC (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #065C95, #140C0C, #2484C4, #5EA1C7, #84848C, #A4BFCC
Palette Branding logo symbol brand identity mark has combination of 6 codes colors:
HEX: #2484c4, RGB: (36, 132, 196); HEX: #5ea1c7, RGB: (94, 161, 199); HEX: #065c95, RGB: (6, 92, 149)
HEX: #84848c, RGB: (132, 132, 140); HEX: #a4bfcc, RGB: (164, 191, 204); HEX: #140c0c, RGB: (20, 12, 12)
Simplified version of palette colors
Tint of steelblue, Shade of cornflowerblue, Tint of royalblue, Shade of Grey, Tint of lightsteelblue, Shade of Black
Color scheme was created by colorswall
Colors codes in palette
Branding logo symbol brand identity mark color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #2484c4 | #2484c4 | RGB(36, 132, 196) | Cyan Cornflower Blue | — |
| #5ea1c7 | #5ea1c7 | RGB(94, 161, 199) | Blue-Gray | — |
| #065c95 | #065c95 | RGB(6, 92, 149) | Medium Electric Blue | — |
| #84848c | #84848c | RGB(132, 132, 140) | Taupe Gray | — |
| #a4bfcc | #a4bfcc | RGB(164, 191, 204) | Pastel Blue | — |
| #140c0c | #140c0c | RGB(20, 12, 12) | Smoky Black | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#2484c4 | #5ea1c7 | 1.43 |
#2484c4 | #065c95 | 1.74 |
#2484c4 | #84848c | 1.09 |
#5ea1c7 | #84848c | 1.3 |
#5ea1c7 | #a4bfcc | 1.47 |
#065c95 | #84848c | 1.9 |
Image palette Branding logo symbol brand identity mark png
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