Branding logo india brand identity palette

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Created at 12/22/2019 10:56

The palette consists of Light, Dark, Semi dark colors. Accent colors #16ebfb and #fcf880. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #04043C (darkest) to #FCF880 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04043C, #09098F, #16EBFB, #8D5DA2, #E2DCE5, #FCF880

Palette Branding logo india brand identity palette combines 6 color codes:

HEX: #16ebfb, RGB: (22, 235, 251); HEX: #fcf880, RGB: (252, 248, 128); HEX: #04043c, RGB: (4, 4, 60)

HEX: #8d5da2, RGB: (141, 93, 162); HEX: #e2dce5, RGB: (226, 220, 229); HEX: #09098f, RGB: (9, 9, 143)

Simplified version of palette colors

Shade of Cyan, Tint of Khaki, Shade of Midnight Blue, Shade of Medium Orchid, Shade of Lavender, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo india brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#16ebfb	#16ebfb	RGB(22, 235, 251)	—	—
#fcf880	#fcf880	RGB(252, 248, 128)	—	—
#04043c	#04043c	RGB(4, 4, 60)	—	—
#8d5da2	#8d5da2	RGB(141, 93, 162)	—	—
#e2dce5	#e2dce5	RGB(226, 220, 229)	—	—
#09098f	#09098f	RGB(9, 9, 143)	—	—

4 color pairs have low contrast and need improvement which may impact readability.