Web branding landing page design colors

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Created at 10/10/2022 09:28

The palette consists of Semi dark, Light colors. Accent colors Chinese Blue #3c4c90 and Lenurple #b494dc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #27315D (darkest) to #BAA7CA (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #27315D, #3C4C90, #4E3441, #9C7669, #B494DC, #BAA7CA

Palette Web branding landing page design colors combines 6 color codes:

HEX: #3c4c90, RGB: (60, 76, 144); HEX: #b494dc, RGB: (180, 148, 220); HEX: #27315d, RGB: (39, 49, 93)

HEX: #9c7669, RGB: (156, 118, 105); HEX: #baa7ca, RGB: (186, 167, 202); HEX: #4e3441, RGB: (78, 52, 65)

Simplified version of palette colors

Tint of Dark Slate Blue, Shade of Plum, Shade of Dark Slate Blue, Shade of Rosy Brown, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Web branding landing page design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3c4c90	#3c4c90	RGB(60, 76, 144)	Chinese Blue	—
#b494dc	#b494dc	RGB(180, 148, 220)	Lenurple	—
#27315d	#27315d	RGB(39, 49, 93)	Indigo (Rainbow)	—
#9c7669	#9c7669	RGB(156, 118, 105)	Blast-Off Bronze	—
#baa7ca	#baa7ca	RGB(186, 167, 202)	Lilac	—
#4e3441	#4e3441	RGB(78, 52, 65)	Dark Puce	—

7 color pairs have low contrast and need improvement which may impact readability.