Product design brand ecommerce identity

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Created at 10/17/2022 10:33

The palette consists of Light, Semi dark colors. Accent colors Blue (Crayola) #256cf9 and Mustard #f9da56. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #446434 (darkest) to #F9DA56 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 63% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #08C38E, #256CF9, #446434, #B2B059, #BCA4CC, #F9DA56

Palette Product design brand ecommerce identity combines 6 color codes:

HEX: #256cf9, RGB: (37, 108, 249); HEX: #f9da56, RGB: (249, 218, 86); HEX: #08c38e, RGB: (8, 195, 142)

HEX: #b2b059, RGB: (178, 176, 89); HEX: #bca4cc, RGB: (188, 164, 204); HEX: #446434, RGB: (68, 100, 52)

Simplified version of palette colors

Shade of Royal Blue, Tint of Gold, Shade of Medium Sea Green, Shade of Dark Khaki, Shade of Thistle, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Product design brand ecommerce identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#256cf9	#256cf9	RGB(37, 108, 249)	Blue (Crayola)	—
#f9da56	#f9da56	RGB(249, 218, 86)	Mustard	—
#08c38e	#08c38e	RGB(8, 195, 142)	Caribbean Green	—
#b2b059	#b2b059	RGB(178, 176, 89)	Olive Green	—
#bca4cc	#bca4cc	RGB(188, 164, 204)	Lilac	—
#446434	#446434	RGB(68, 100, 52)	Deep Moss Green	—

7 color pairs have low contrast and need improvement which may impact readability.