Birmingham alabama illustrator branding

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Created at 12/24/2019 07:27

The palette consists of Semi dark, Light colors. Accent colors #b04420 and #147377. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #502C25 (darkest) to #CCBC9C (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 48% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #147377, #502C25, #A9735E, #B04420, #CC9474, #CCBC9C

Palette Birmingham alabama illustrator branding combines 6 color codes:

HEX: #b04420, RGB: (176, 68, 32); HEX: #cc9474, RGB: (204, 148, 116); HEX: #147377, RGB: (20, 115, 119)

HEX: #a9735e, RGB: (169, 115, 94); HEX: #ccbc9c, RGB: (204, 188, 156); HEX: #502c25, RGB: (80, 44, 37)

Simplified version of palette colors

Shade of Sienna, Shade of Dark Salmon, Shade of Teal, Tint of Sienna, Tint of Tan, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Birmingham alabama illustrator branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b04420	#b04420	RGB(176, 68, 32)	—	—
#cc9474	#cc9474	RGB(204, 148, 116)	—	—
#147377	#147377	RGB(20, 115, 119)	—	—
#a9735e	#a9735e	RGB(169, 115, 94)	—	—
#ccbc9c	#ccbc9c	RGB(204, 188, 156)	—	—
#502c25	#502c25	RGB(80, 44, 37)	—	—

5 color pairs have low contrast and need improvement which may impact readability.