Lettering flat minimal branding colours

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Created at 12/24/2019 07:33

The palette consists of Light, Semi dark, Dark colors. Accent colors #f9d804 and #044d90. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #23272E (darkest) to #FBE421 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #044D90, #23272E, #5E8C98, #80A498, #F9D804, #FBE421

Palette Lettering flat minimal branding colours combines 6 color codes:

HEX: #f9d804, RGB: (249, 216, 4); HEX: #fbe421, RGB: (251, 228, 33); HEX: #044d90, RGB: (4, 77, 144)

HEX: #5e8c98, RGB: (94, 140, 152); HEX: #80a498, RGB: (128, 164, 152); HEX: #23272e, RGB: (35, 39, 46)

Simplified version of palette colors

Shade of Gold, Tint of Gold, Shade of Dark Slate Blue, Shade of Cadet Blue, Tint of Cadet Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Lettering flat minimal branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9d804	#f9d804	RGB(249, 216, 4)	—	—
#fbe421	#fbe421	RGB(251, 228, 33)	—	—
#044d90	#044d90	RGB(4, 77, 144)	—	—
#5e8c98	#5e8c98	RGB(94, 140, 152)	—	—
#80a498	#80a498	RGB(128, 164, 152)	—	—
#23272e	#23272e	RGB(35, 39, 46)	—	—

4 color pairs have low contrast and need improvement which may impact readability.