Logo brand custom branding

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Created at 12/24/2019 10:31

The palette consists of Semi dark, Light, Dark colors. Accent colors #dcc4ec and #492064. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3C2C3C (darkest) to #DCC4EC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 35% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 30°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #3C2C3C, #492064, #857891, #8C3EC0, #BFADD1, #DCC4EC

Palette Logo brand custom branding combines 6 color codes:

HEX: #8c3ec0, RGB: (140, 62, 192); HEX: #dcc4ec, RGB: (220, 196, 236); HEX: #492064, RGB: (73, 32, 100)

HEX: #857891, RGB: (133, 120, 145); HEX: #bfadd1, RGB: (191, 173, 209); HEX: #3c2c3c, RGB: (60, 44, 60)

Simplified version of palette colors

Tint of Dark Orchid, Tint of Thistle, Tint of Indigo, Shade of Grey, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo brand custom branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8c3ec0	#8c3ec0	RGB(140, 62, 192)	—	—
#dcc4ec	#dcc4ec	RGB(220, 196, 236)	—	—
#492064	#492064	RGB(73, 32, 100)	—	—
#857891	#857891	RGB(133, 120, 145)	—	—
#bfadd1	#bfadd1	RGB(191, 173, 209)	—	—
#3c2c3c	#3c2c3c	RGB(60, 44, 60)	—	—

4 color pairs have low contrast and need improvement which may impact readability.