Created at 10/31/2022 09:21
Uidesign landing page exploration branding palette
- Violets Are Blue#7646fb
- Violets Are Blue#8c61f6
- KSU Purple#442c94
- Chamoisee#98795f
- Khaki (HTML/CSS)#ccaf95
- Royal Brown#503e2b
The palette consists of Semi dark, Light colors. Accent colors Violets Are Blue #7646fb and Khaki (HTML/CSS) #ccaf95. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #503E2B (darkest) to #CCAF95 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hues are spread broadly around the wheel — a varied palette (loose heuristic).
Warm and cool swatches are fairly balanced.
HEX codes (sorted): #442C94, #503E2B, #7646FB, #8C61F6, #98795F, #CCAF95
Palette Uidesign landing page exploration branding palette has combination of 6 codes colors:
HEX: #7646fb, RGB: (118, 70, 251); HEX: #8c61f6, RGB: (140, 97, 246); HEX: #442c94, RGB: (68, 44, 148)
HEX: #98795f, RGB: (152, 121, 95); HEX: #ccaf95, RGB: (204, 175, 149); HEX: #503e2b, RGB: (80, 62, 43)
Simplified version of palette colors
Shade of blueviolet, Shade of mediumslateblue, Tint of darkslateblue, Tint of peru, Tint of tan, Tint of saddlebrown
Color scheme was created by colorswall
Colors codes in palette
Uidesign landing page exploration branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #7646fb | #7646fb | RGB(118, 70, 251) | Violets Are Blue | — |
| #8c61f6 | #8c61f6 | RGB(140, 97, 246) | Violets Are Blue | — |
| #442c94 | #442c94 | RGB(68, 44, 148) | KSU Purple | — |
| #98795f | #98795f | RGB(152, 121, 95) | Chamoisee | — |
| #ccaf95 | #ccaf95 | RGB(204, 175, 149) | Khaki (HTML/CSS) | — |
| #503e2b | #503e2b | RGB(80, 62, 43) | Royal Brown | — |
Color Palette Contrast
8 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#7646fb | #8c61f6 | 1.27 |
#7646fb | #442c94 | 1.98 |
#7646fb | #98795f | 1.29 |
#7646fb | #503e2b | 1.95 |
#8c61f6 | #98795f | 1.01 |
#8c61f6 | #ccaf95 | 1.96 |
Image palette Uidesign landing page exploration branding palette png
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