Created at 11/04/2022 10:00
Identity logo style brand palette
- Maize (Crayola)#fbcc44
- Aero#69c0e6
- Field Drab#675223
- Opera Mauve#ba86af
- Pale Silver#c6c5b5
- Café Noir#4c3421
The palette consists of Light, Semi dark colors. Accent colors Maize (Crayola) #fbcc44 and Aero #69c0e6. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #4C3421 (darkest) to #C6C5B5 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #4C3421, #675223, #69C0E6, #BA86AF, #C6C5B5, #FBCC44
Palette Identity logo style brand palette has combination of 6 codes colors:
HEX: #fbcc44, RGB: (251, 204, 68); HEX: #69c0e6, RGB: (105, 192, 230); HEX: #675223, RGB: (103, 82, 35)
HEX: #ba86af, RGB: (186, 134, 175); HEX: #c6c5b5, RGB: (198, 197, 181); HEX: #4c3421, RGB: (76, 52, 33)
Simplified version of palette colors
Shade of gold, Tint of skyblue, Tint of saddlebrown, Tint of plum, Shade of Silver, Tint of saddlebrown
Color scheme was created by colorswall
Colors codes in palette
Identity logo style brand palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #fbcc44 | #fbcc44 | RGB(251, 204, 68) | Maize (Crayola) | — |
| #69c0e6 | #69c0e6 | RGB(105, 192, 230) | Aero | — |
| #675223 | #675223 | RGB(103, 82, 35) | Field Drab | — |
| #ba86af | #ba86af | RGB(186, 134, 175) | Opera Mauve | — |
| #c6c5b5 | #c6c5b5 | RGB(198, 197, 181) | Pale Silver | — |
| #4c3421 | #4c3421 | RGB(76, 52, 33) | Café Noir | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#fbcc44 | #69c0e6 | 1.34 |
#fbcc44 | #ba86af | 1.94 |
#fbcc44 | #c6c5b5 | 1.14 |
#69c0e6 | #ba86af | 1.44 |
#69c0e6 | #c6c5b5 | 1.17 |
#675223 | #4c3421 | 1.54 |
Image palette Identity logo style brand palette png
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