Identity logo style brand palette

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Created at 11/04/2022 10:00

The palette consists of Light, Semi dark colors. Accent colors Maize (Crayola) #fbcc44 and Aero #69c0e6. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4C3421 (darkest) to #FBCC44 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #4C3421, #675223, #69C0E6, #BA86AF, #C6C5B5, #FBCC44

Palette Identity logo style brand palette combines 6 color codes:

HEX: #fbcc44, RGB: (251, 204, 68); HEX: #69c0e6, RGB: (105, 192, 230); HEX: #675223, RGB: (103, 82, 35)

HEX: #ba86af, RGB: (186, 134, 175); HEX: #c6c5b5, RGB: (198, 197, 181); HEX: #4c3421, RGB: (76, 52, 33)

Simplified version of palette colors

Tint of Gold, Shade of Sky Blue, Shade of Saddle Brown, Shade of Plum, Tint of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Identity logo style brand palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbcc44	#fbcc44	RGB(251, 204, 68)	Maize (Crayola)	—
#69c0e6	#69c0e6	RGB(105, 192, 230)	Aero	—
#675223	#675223	RGB(103, 82, 35)	Field Drab	—
#ba86af	#ba86af	RGB(186, 134, 175)	Opera Mauve	—
#c6c5b5	#c6c5b5	RGB(198, 197, 181)	Pale Silver	—
#4c3421	#4c3421	RGB(76, 52, 33)	Café Noir	—

7 color pairs have low contrast and need improvement which may impact readability.