Type wordmark brand identity

  • Apple
    #6bad51
  • Pistachio
    #94e46c
  • Dark Green
    #042314
  • Philippine Gray
    #83948f
  • Light Gray
    #d1d9d5
  • Dark Slate Gray
    #334d40
  93
Created at 11/08/2022 16:26
The palette consists of Light, Dark, Semi dark colors. Accent colors Pistachio #94e46c and Dark Green #042314. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #042314 (darkest) to #D1D9D5 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 51°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #042314, #334D40, #6BAD51, #83948F, #94E46C, #D1D9D5

Palette Type wordmark brand identity combines 6 color codes:
HEX: #6bad51, RGB: (107, 173, 81); HEX: #94e46c, RGB: (148, 228, 108); HEX: #042314, RGB: (4, 35, 20)
HEX: #83948f, RGB: (131, 148, 143); HEX: #d1d9d5, RGB: (209, 217, 213); HEX: #334d40, RGB: (51, 77, 64)
Simplified version of palette colors
Tint of Medium Sea Green, Shade of Light Green, Shade of Dark Slate Gray, Tint of Grey, Tint of Light Gray, Shade of Dark Slate Gray
Color scheme was created by colorswall

Color codes in palette

Type wordmark brand identity color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#6bad51#6bad51RGB(107, 173, 81)Apple—
#94e46c#94e46cRGB(148, 228, 108)Pistachio—
#042314#042314RGB(4, 35, 20)Dark Green—
#83948f#83948fRGB(131, 148, 143)Philippine Gray—
#d1d9d5#d1d9d5RGB(209, 217, 213)Light Gray—
#334d40#334d40RGB(51, 77, 64)Dark Slate Gray—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#6bad51
#94e46c
1.75
#6bad51
#83948f
1.17
#6bad51
#d1d9d5
1.89
#94e46c
#d1d9d5
1.07
#042314
#334d40
1.81

Image palette Type wordmark brand identity png