Created at 11/10/2022 23:44
Mockup branding guideline logo brand template colors
Brandeis Blue
#0867f7
Jordy Blue
#84bcf4
Cobalt Blue
#124ca6
Mountbatten Pink
#a76f90
Columbia Blue
#c8d5e2
Dark Gunmetal
#1f212c
The palette consists of Semi dark, Light, Dark colors. Accent colors Brandeis Blue #0867f7 and Jordy Blue #84bcf4. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #1F212C (darkest) to #C8D5E2 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0867F7, #124CA6, #1F212C, #84BCF4, #A76F90, #C8D5E2
Palette Mockup branding guideline logo brand template colors has combination of 6 codes colors:
HEX: #0867f7, RGB: (8, 103, 247); HEX: #84bcf4, RGB: (132, 188, 244); HEX: #124ca6, RGB: (18, 76, 166)
HEX: #a76f90, RGB: (167, 111, 144); HEX: #c8d5e2, RGB: (200, 213, 226); HEX: #1f212c, RGB: (31, 33, 44)
Simplified version of palette colors
Tint of royalblue, Tint of lightskyblue, Tint of darkslateblue, Tint of palevioletred, Shade of lightsteelblue, Shade of Black
Color scheme was created by palettespicker
Colors codes in palette
Mockup branding guideline logo brand template colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #0867f7 | #0867f7 | RGB(8, 103, 247) | Brandeis Blue | — |
| #84bcf4 | #84bcf4 | RGB(132, 188, 244) | Jordy Blue | — |
| #124ca6 | #124ca6 | RGB(18, 76, 166) | Cobalt Blue | — |
| #a76f90 | #a76f90 | RGB(167, 111, 144) | Mountbatten Pink | — |
| #c8d5e2 | #c8d5e2 | RGB(200, 213, 226) | Columbia Blue | — |
| #1f212c | #1f212c | RGB(31, 33, 44) | Dark Gunmetal | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#0867f7 | #124ca6 | 1.64 |
#0867f7 | #a76f90 | 1.23 |
#84bcf4 | #a76f90 | 1.97 |
#84bcf4 | #c8d5e2 | 1.34 |
#124ca6 | #1f212c | 1.98 |
Image palette Mockup branding guideline logo brand template colors png
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