Mark logotype logo graphic design colors

  • Brandeis Blue
    #0c72eb
  • Peach-Orange
    #f0cd97
  • Dark Imperial Blue
    #0c0c6b
  • Dark Blue-Gray
    #6465a2
  • Pastel Blue
    #aebcd3
  • Dark Slate Blue
    #42447f
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Created at 11/12/2022 14:40
The palette consists of Light, Dark, Semi dark colors. Accent colors Brandeis Blue #0c72eb and Peach-Orange #f0cd97. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0C0C6B (darkest) to #F0CD97 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C6B, #0C72EB, #42447F, #6465A2, #AEBCD3, #F0CD97

Palette Mark logotype logo graphic design colors combines 6 color codes:
HEX: #0c72eb, RGB: (12, 114, 235); HEX: #f0cd97, RGB: (240, 205, 151); HEX: #0c0c6b, RGB: (12, 12, 107)
HEX: #6465a2, RGB: (100, 101, 162); HEX: #aebcd3, RGB: (174, 188, 211); HEX: #42447f, RGB: (66, 68, 127)
Simplified version of palette colors
Shade of Royal Blue, Shade of Navajo White, Shade of Midnight Blue, Shade of Slate Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue
Color scheme was created by coolor

Color codes in palette

Mark logotype logo graphic design colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#0c72eb#0c72ebRGB(12, 114, 235)Brandeis Blue—
#f0cd97#f0cd97RGB(240, 205, 151)Peach-Orange—
#0c0c6b#0c0c6bRGB(12, 12, 107)Dark Imperial Blue—
#6465a2#6465a2RGB(100, 101, 162)Dark Blue-Gray—
#aebcd3#aebcd3RGB(174, 188, 211)Pastel Blue—
#42447f#42447fRGB(66, 68, 127)Dark Slate Blue—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#0c72eb
#6465a2
1.17
#0c72eb
#42447f
1.95
#f0cd97
#aebcd3
1.26
#0c0c6b
#42447f
1.84
#6465a2
#42447f
1.65

Image palette Mark logotype logo graphic design colors png