Created at 11/14/2022 09:30
modern logo logodesign ecommerce lettermark colors
Moonstone
#329fae
Cornflower
#97d8e1
Metallic Seaweed
#18908c
Redwood
#aa574b
Philippine Silver
#b4b4bd
Charcoal
#2d3854
The palette consists of Light colors. Accent colors Metallic Seaweed #18908c and Redwood #aa574b. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #2D3854 (darkest) to #97D8E1 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #18908C, #2D3854, #329FAE, #97D8E1, #AA574B, #B4B4BD
Palette modern logo logodesign ecommerce lettermark colors has combination of 6 codes colors:
HEX: #329fae, RGB: (50, 159, 174); HEX: #97d8e1, RGB: (151, 216, 225); HEX: #18908c, RGB: (24, 144, 140)
HEX: #aa574b, RGB: (170, 87, 75); HEX: #b4b4bd, RGB: (180, 180, 189); HEX: #2d3854, RGB: (45, 56, 84)
Simplified version of palette colors
Tint of cadetblue, Tint of powderblue, Shade of darkcyan, Tint of indianred, Tint of Silver, Tint of darkslateblue
Color scheme was created by hex
Colors codes in palette
modern logo logodesign ecommerce lettermark colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #329fae | #329fae | RGB(50, 159, 174) | Moonstone | — |
| #97d8e1 | #97d8e1 | RGB(151, 216, 225) | Cornflower | — |
| #18908c | #18908c | RGB(24, 144, 140) | Metallic Seaweed | — |
| #aa574b | #aa574b | RGB(170, 87, 75) | Redwood | — |
| #b4b4bd | #b4b4bd | RGB(180, 180, 189) | Philippine Silver | — |
| #2d3854 | #2d3854 | RGB(45, 56, 84) | Charcoal | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#329fae | #97d8e1 | 1.97 |
#329fae | #18908c | 1.24 |
#329fae | #aa574b | 1.6 |
#329fae | #b4b4bd | 1.52 |
#97d8e1 | #b4b4bd | 1.29 |
#18908c | #aa574b | 1.29 |
Image palette modern logo logodesign ecommerce lettermark colors png
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