modern logo logodesign ecommerce lettermark colors
- Moonstone#329fae
- Cornflower#97d8e1
- Metallic Seaweed#18908c
- Redwood#aa574b
- Philippine Silver#b4b4bd
- Charcoal#2d3854
Created at 11/14/2022 09:30
The palette consists of Light, Semi dark colors. Accent colors Metallic Seaweed #18908c and Redwood #aa574b. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #2D3854 (darkest) to #97D8E1 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #18908C, #2D3854, #329FAE, #97D8E1, #AA574B, #B4B4BD
Palette modern logo logodesign ecommerce lettermark colors combines 6 color codes:
HEX: #329fae, RGB: (50, 159, 174); HEX: #97d8e1, RGB: (151, 216, 225); HEX: #18908c, RGB: (24, 144, 140)
HEX: #aa574b, RGB: (170, 87, 75); HEX: #b4b4bd, RGB: (180, 180, 189); HEX: #2d3854, RGB: (45, 56, 84)
Simplified version of palette colors
Shade of cadetblue, Shade of powderblue, Tint of darkcyan, Shade of indianred, Shade of Silver, Shade of darkslateblue
Color scheme was created by hex
Color codes in palette
modern logo logodesign ecommerce lettermark colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #329fae | #329fae | RGB(50, 159, 174) | Moonstone | — |
| #97d8e1 | #97d8e1 | RGB(151, 216, 225) | Cornflower | — |
| #18908c | #18908c | RGB(24, 144, 140) | Metallic Seaweed | — |
| #aa574b | #aa574b | RGB(170, 87, 75) | Redwood | — |
| #b4b4bd | #b4b4bd | RGB(180, 180, 189) | Philippine Silver | — |
| #2d3854 | #2d3854 | RGB(45, 56, 84) | Charcoal | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#329fae | #97d8e1 | 1.97 |
#329fae | #18908c | 1.24 |
#329fae | #aa574b | 1.6 |
#329fae | #b4b4bd | 1.52 |
#97d8e1 | #b4b4bd | 1.29 |
#18908c | #aa574b | 1.29 |
Image palette modern logo logodesign ecommerce lettermark colors png
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