Created at 11/15/2022 16:27
Brand identity design marketing
- Bright Navy Blue#1568dc
- Vista Blue#7ea6df
- Royal Azure#043cb4
- AuroMetalSaurus#6a7c84
- Pastel Blue#b3c0d4
- Yankees Blue#1e3444
The palette consists of Semi dark, Light, Dark colors. Accent colors Bright Navy Blue #1568dc and Royal Azure #043cb4. Palette has Cool colors temperature.
By lightness, this palette runs from #1E3444 (darkest) to #B3C0D4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #043CB4, #1568DC, #1E3444, #6A7C84, #7EA6DF, #B3C0D4
Palette Brand identity design marketing has combination of 6 codes colors:
HEX: #1568dc, RGB: (21, 104, 220); HEX: #7ea6df, RGB: (126, 166, 223); HEX: #043cb4, RGB: (4, 60, 180)
HEX: #6a7c84, RGB: (106, 124, 132); HEX: #b3c0d4, RGB: (179, 192, 212); HEX: #1e3444, RGB: (30, 52, 68)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Tint of darkslateblue, Tint of slategrey, Tint of lightsteelblue, Shade of midnightblue
Color scheme was created by raccoon
Colors codes in palette
Brand identity design marketing color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #1568dc | #1568dc | RGB(21, 104, 220) | Bright Navy Blue | — |
| #7ea6df | #7ea6df | RGB(126, 166, 223) | Vista Blue | — |
| #043cb4 | #043cb4 | RGB(4, 60, 180) | Royal Azure | — |
| #6a7c84 | #6a7c84 | RGB(106, 124, 132) | AuroMetalSaurus | — |
| #b3c0d4 | #b3c0d4 | RGB(179, 192, 212) | Pastel Blue | — |
| #1e3444 | #1e3444 | RGB(30, 52, 68) | Yankees Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#1568dc | #043cb4 | 1.75 |
#1568dc | #6a7c84 | 1.19 |
#7ea6df | #6a7c84 | 1.74 |
#7ea6df | #b3c0d4 | 1.35 |
#043cb4 | #1e3444 | 1.41 |
Image palette Brand identity design marketing png
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