Motion graphics logo design branding print logodesign colours

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Created at 11/15/2022 16:47

The palette consists of Light, Semi dark colors. Accent colors Ash Gray #b4bcbd and Arsenic #3e434c. Palette has Neutral colors temperature.

By lightness, this palette runs from #3E434C (darkest) to #B8BFC0 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #3E434C, #3E4546, #778587, #81848C, #B4BCBD, #B8BFC0

Palette Motion graphics logo design branding print logodesign colours combines 6 color codes:

HEX: #778587, RGB: (119, 133, 135); HEX: #b8bfc0, RGB: (184, 191, 192); HEX: #3e4546, RGB: (62, 69, 70)

HEX: #81848c, RGB: (129, 132, 140); HEX: #b4bcbd, RGB: (180, 188, 189); HEX: #3e434c, RGB: (62, 67, 76)

Simplified version of palette colors

Tint of Grey, Shade of Silver, Shade of Dark Slate Gray, Tint of Grey, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by raccoon

Color codes in palette

Motion graphics logo design branding print logodesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#778587	#778587	RGB(119, 133, 135)	Gray (HTML/CSS Gray)	—
#b8bfc0	#b8bfc0	RGB(184, 191, 192)	Gray (X11)	—
#3e4546	#3e4546	RGB(62, 69, 70)	Arsenic	—
#81848c	#81848c	RGB(129, 132, 140)	Old Silver	—
#b4bcbd	#b4bcbd	RGB(180, 188, 189)	Ash Gray	—
#3e434c	#3e434c	RGB(62, 67, 76)	Arsenic	—

5 color pairs have low contrast and need improvement which may impact readability.