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Created at 11/16/2022 06:46
Guidelines logo design modern brand guideline palette
- Palatinate Blue#343ce1
- Picton Blue#53c6f1
- Rich Black (FOGRA29)#080e21
- Roman Silver#848c94
- Lavender Gray#c4c4d8
- Arsenic#3b3d50
The palette consists of Light, Dark colors. Accent colors Palatinate Blue #343ce1 and Picton Blue #53c6f1. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #080E21 (darkest) to #C4C4D8 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #080E21, #343CE1, #3B3D50, #53C6F1, #848C94, #C4C4D8
Palette Guidelines logo design modern brand guideline palette has combination of 6 codes colors:
HEX: #343ce1, RGB: (52, 60, 225); HEX: #53c6f1, RGB: (83, 198, 241); HEX: #080e21, RGB: (8, 14, 33)
HEX: #848c94, RGB: (132, 140, 148); HEX: #c4c4d8, RGB: (196, 196, 216); HEX: #3b3d50, RGB: (59, 61, 80)
Simplified version of palette colors
Shade of Blue, Shade of deepskyblue, Shade of Black, Shade of lightslategrey, Tint of lavender, Tint of darkslateblue
Color scheme was created by colorhunt
Colors codes in palette
Guidelines logo design modern brand guideline palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #343ce1 | #343ce1 | RGB(52, 60, 225) | Palatinate Blue | — |
| #53c6f1 | #53c6f1 | RGB(83, 198, 241) | Picton Blue | — |
| #080e21 | #080e21 | RGB(8, 14, 33) | Rich Black (FOGRA29) | — |
| #848c94 | #848c94 | RGB(132, 140, 148) | Roman Silver | — |
| #c4c4d8 | #c4c4d8 | RGB(196, 196, 216) | Lavender Gray | — |
| #3b3d50 | #3b3d50 | RGB(59, 61, 80) | Arsenic | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#343ce1 | #3b3d50 | 1.46 |
#53c6f1 | #848c94 | 1.73 |
#53c6f1 | #c4c4d8 | 1.14 |
#080e21 | #3b3d50 | 1.79 |
#848c94 | #c4c4d8 | 1.98 |
Image palette Guidelines logo design modern brand guideline palette png
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