Modern logo brand identity mark hex colors

  • Blue Mountain
    #769bbe
  • Angel Falls
    #a5bdd4
  • Midnight
    #04042c
  • Ritual
    #746e84
  • Gray
    #314d67
  • Mangosteen
    #373f60
  0.12k
Created at 11/16/2022 10:45
The palette consists of Light, Dark, Semi dark colors. Accent colors Blue Mountain #769bbe and Midnight #04042c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04042C (darkest) to #A5BDD4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 31°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04042C, #314D67, #373F60, #746E84, #769BBE, #A5BDD4

Palette Modern logo brand identity mark hex colors combines 6 color codes:
HEX: #769bbe, RGB: (118, 155, 190); HEX: #a5bdd4, RGB: (165, 189, 212); HEX: #04042c, RGB: (4, 4, 44)
HEX: #746e84, RGB: (116, 110, 132); HEX: #314d67, RGB: (49, 77, 103); HEX: #373f60, RGB: (55, 63, 96)
Simplified version of palette colors
Tint of Cornflower Blue, Shade of Light Steel Blue, Shade of Midnight Blue, Tint of Dim Gray, Shade of Dark Slate Blue, Shade of Dark Slate Blue
Color scheme was created by bad_colors

Color codes in palette

Modern logo brand identity mark hex colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#769bbe#769bbeRGB(118, 155, 190)Blue Mountain—
#a5bdd4#a5bdd4RGB(165, 189, 212)Angel Falls—
#04042c#04042cRGB(4, 4, 44)Midnight—
#746e84#746e84RGB(116, 110, 132)Ritual—
#314d67#314d67RGB(49, 77, 103)GrayBlueberry Pie
#373f60#373f60RGB(55, 63, 96)Mangosteen—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#769bbe
#a5bdd4
1.5
#769bbe
#746e84
1.67
#04042c
#373f60
1.92
#746e84
#314d67
1.8
#314d67
#373f60
1.16

Image palette Modern logo brand identity mark hex colors png