Branding webdesign brand identity activemedia colors palette

The palette consists of Light colors. Accent colors #e4444c and #fc74fc. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #5C2C5C (darkest) to #FC74FC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #5C2C5C, #832219, #9C605E, #A2BFC8, #E4444C, #FC74FC

Palette Branding webdesign brand identity activemedia colors palette has combination of 6 codes colors:

HEX: #e4444c, RGB: (228, 68, 76); HEX: #fc74fc, RGB: (252, 116, 252); HEX: #832219, RGB: (131, 34, 25)

HEX: #9c605e, RGB: (156, 96, 94); HEX: #a2bfc8, RGB: (162, 191, 200); HEX: #5c2c5c, RGB: (92, 44, 92)

Simplified version of palette colors

Tint of indianred, Tint of violet, Shade of Maroon, Tint of indianred, Tint of lightblue, Shade of Purple

Color scheme was created by colorswall

Colors codes in palette

Branding webdesign brand identity activemedia colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4444c	#e4444c	RGB(228, 68, 76)	—	—
#fc74fc	#fc74fc	RGB(252, 116, 252)	—	—
#832219	#832219	RGB(131, 34, 25)	—	—
#9c605e	#9c605e	RGB(156, 96, 94)	—	—
#a2bfc8	#a2bfc8	RGB(162, 191, 200)	—	—
#5c2c5c	#5c2c5c	RGB(92, 44, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.