Modern logo icon illustration branding colours

Created at 11/17/2022 12:08

The palette consists of Light, Semi dark, Dark colors. Accent colors #08dea2 and Hacienda Tile #b56d67. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #36221F (darkest) to #08DEA2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #08DEA2, #245967, #36221F, #70A7EF, #A4599C, #B56D67

Palette Modern logo icon illustration branding colours combines 6 color codes:

HEX: #08dea2, RGB: (8, 222, 162); HEX: #70a7ef, RGB: (112, 167, 239); HEX: #245967, RGB: (36, 89, 103)

HEX: #a4599c, RGB: (164, 89, 156); HEX: #b56d67, RGB: (181, 109, 103); HEX: #36221f, RGB: (54, 34, 31)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Cornflower Blue, Tint of Dark Slate Gray, Shade of Medium Orchid, Tint of Indian Red, Tint of Black

Color scheme was created by bad_colors

Color codes in palette

Modern logo icon illustration branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#08dea2	#08dea2	RGB(8, 222, 162)	—	—
#70a7ef	#70a7ef	RGB(112, 167, 239)	—	—
#245967	#245967	RGB(36, 89, 103)	Bright Nautilus	—
#a4599c	#a4599c	RGB(164, 89, 156)	Heath Spotted Orchid	—
#b56d67	#b56d67	RGB(181, 109, 103)	Hacienda Tile	—
#36221f	#36221f	RGB(54, 34, 31)	Hornblende	—

7 color pairs have low contrast and need improvement which may impact readability.