Modern logo mark design 2020 trend creative

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Created at 12/26/2019 07:11

The palette consists of Dark, Light colors. Accent colors #970d45 and #5b124e. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2B63 (darkest) to #CFA5CB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 107°.

Overall temperature among swatches leans cool (2 of 6).

HEX codes (sorted): #2C2B63, #5B124E, #956A84, #970D45, #A3B1EC, #CFA5CB

Palette Modern logo mark design 2020 trend creative combines 6 color codes:

HEX: #970d45, RGB: (151, 13, 69); HEX: #a3b1ec, RGB: (163, 177, 236); HEX: #5b124e, RGB: (91, 18, 78)

HEX: #956a84, RGB: (149, 106, 132); HEX: #cfa5cb, RGB: (207, 165, 203); HEX: #2c2b63, RGB: (44, 43, 99)

Simplified version of palette colors

Shade of Brown, Shade of lightsteelblue, Shade of Purple, Shade of palevioletred, Shade of plum, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Modern logo mark design 2020 trend creative color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#970d45	#970d45	RGB(151, 13, 69)	—	—
#a3b1ec	#a3b1ec	RGB(163, 177, 236)	—	—
#5b124e	#5b124e	RGB(91, 18, 78)	—	—
#956a84	#956a84	RGB(149, 106, 132)	—	—
#cfa5cb	#cfa5cb	RGB(207, 165, 203)	—	—
#2c2b63	#2c2b63	RGB(44, 43, 99)	—	—

5 color pairs have low contrast and need improvement which may impact readability.