Branding identity logo mark colours
- Blue (RYB)#054cfb
- Jordy Blue#8cacf2
- Absolute Zero (Crayola)#043cd4
- Dark Powder Blue#022d96
- Azureish White#dae1eb
- Yankees Blue#24243c
Created at 11/21/2022 07:23
The palette consists of Semi dark, Light, Dark colors. Accent colors Blue (RYB) #054cfb and Dark Powder Blue #022d96. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #24243C (darkest) to #DAE1EB (lightest). The lightness range is wide.
Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.
An analogous palette: its hues sit close together on the color wheel, within about 25°.
Overall temperature among swatches leans cool (5 of 6).
HEX codes (sorted): #022D96, #043CD4, #054CFB, #24243C, #8CACF2, #DAE1EB
Palette Branding identity logo mark colours combines 6 color codes:
HEX: #054cfb, RGB: (5, 76, 251); HEX: #8cacf2, RGB: (140, 172, 242); HEX: #043cd4, RGB: (4, 60, 212)
HEX: #022d96, RGB: (2, 45, 150); HEX: #dae1eb, RGB: (218, 225, 235); HEX: #24243c, RGB: (36, 36, 60)
Simplified version of palette colors
Shade of Slate Blue, Tint of Cornflower Blue, Tint of Blue, Tint of Midnight Blue, Tint of Gainsboro, Tint of Midnight Blue
Color scheme was created by colorslib
Color codes in palette
Branding identity logo mark colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #054cfb | #054cfb | RGB(5, 76, 251) | Blue (RYB) | — |
| #8cacf2 | #8cacf2 | RGB(140, 172, 242) | Jordy Blue | — |
| #043cd4 | #043cd4 | RGB(4, 60, 212) | Absolute Zero (Crayola) | — |
| #022d96 | #022d96 | RGB(2, 45, 150) | Dark Powder Blue | — |
| #dae1eb | #dae1eb | RGB(218, 225, 235) | Azureish White | — |
| #24243c | #24243c | RGB(36, 36, 60) | Yankees Blue | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#054cfb | #043cd4 | 1.31 |
#054cfb | #022d96 | 1.88 |
#8cacf2 | #dae1eb | 1.71 |
#043cd4 | #022d96 | 1.43 |
#043cd4 | #24243c | 1.86 |
#022d96 | #24243c | 1.3 |
Image palette Branding identity logo mark colours png
Export Palette
Download the "Branding identity logo mark colours" in multiple formats for seamless integration into your design projects.
Available formats: