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Created at 11/21/2022 13:51
Deliver brand visual identity illustration
- Palatinate Blue#3c44e4
- Light Cobalt Blue#969ae7
- Liver (Dogs)#593c27
- Blue Yonder#5478ac
- Silver Pink#c8b5a2
- Dark Slate Gray#375456
The palette consists of Light colors. Accent colors Palatinate Blue #3c44e4 and Liver (Dogs) #593c27. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #593C27 (darkest) to #969AE7 (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #375456, #3C44E4, #5478AC, #593C27, #969AE7, #C8B5A2
Palette Deliver brand visual identity illustration has combination of 6 codes colors:
HEX: #3c44e4, RGB: (60, 68, 228); HEX: #969ae7, RGB: (150, 154, 231); HEX: #593c27, RGB: (89, 60, 39)
HEX: #5478ac, RGB: (84, 120, 172); HEX: #c8b5a2, RGB: (200, 181, 162); HEX: #375456, RGB: (55, 84, 86)
Simplified version of palette colors
Tint of slateblue, Shade of cornflowerblue, Tint of saddlebrown, Tint of steelblue, Shade of tan, Shade of darkslategrey
Color scheme was created by colorhunt
Colors codes in palette
Deliver brand visual identity illustration color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #3c44e4 | #3c44e4 | RGB(60, 68, 228) | Palatinate Blue | — |
| #969ae7 | #969ae7 | RGB(150, 154, 231) | Light Cobalt Blue | — |
| #593c27 | #593c27 | RGB(89, 60, 39) | Liver (Dogs) | — |
| #5478ac | #5478ac | RGB(84, 120, 172) | Blue Yonder | — |
| #c8b5a2 | #c8b5a2 | RGB(200, 181, 162) | Silver Pink | — |
| #375456 | #375456 | RGB(55, 84, 86) | Dark Slate Gray | — |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#3c44e4 | #593c27 | 1.49 |
#3c44e4 | #5478ac | 1.48 |
#3c44e4 | #375456 | 1.22 |
#969ae7 | #5478ac | 1.73 |
#969ae7 | #c8b5a2 | 1.31 |
#593c27 | #375456 | 1.22 |
Image palette Deliver brand visual identity illustration png
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