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Deliver brand visual identity illustration

  • Palatinate Blue
    #3c44e4
  • Light Cobalt Blue
    #969ae7
  • Liver (Dogs)
    #593c27
  • Blue Yonder
    #5478ac
  • Silver Pink
    #c8b5a2
  • Dark Slate Gray
    #375456
  89
Created at 11/21/2022 13:51
bycolorhunt
The palette consists of Semi dark, Light colors. Accent colors Palatinate Blue #3c44e4 and Liver (Dogs) #593c27. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #593C27 (darkest) to #C8B5A2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #375456, #3C44E4, #5478AC, #593C27, #969AE7, #C8B5A2

Palette Deliver brand visual identity illustration combines 6 color codes:
HEX: #3c44e4, RGB: (60, 68, 228); HEX: #969ae7, RGB: (150, 154, 231); HEX: #593c27, RGB: (89, 60, 39)
HEX: #5478ac, RGB: (84, 120, 172); HEX: #c8b5a2, RGB: (200, 181, 162); HEX: #375456, RGB: (55, 84, 86)
Simplified version of palette colors
Shade of slateblue, Tint of cornflowerblue, Shade of saddlebrown, Shade of steelblue, Tint of tan, Tint of darkslategrey
Color scheme was created by colorhunt

Color codes in palette

Deliver brand visual identity illustration color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3c44e4 #3c44e4 RGB(60, 68, 228)Palatinate Blue—
#969ae7 #969ae7 RGB(150, 154, 231)Light Cobalt Blue—
#593c27 #593c27 RGB(89, 60, 39)Liver (Dogs)—
#5478ac #5478ac RGB(84, 120, 172)Blue Yonder—
#c8b5a2 #c8b5a2 RGB(200, 181, 162)Silver Pink—
#375456 #375456 RGB(55, 84, 86)Dark Slate Gray—

Color Palette Contrast

7 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3c44e4
#593c27
1.49
#3c44e4
#5478ac
1.48
#3c44e4
#375456
1.22
#969ae7
#5478ac
1.73
#969ae7
#c8b5a2
1.31
#593c27
#375456
1.22

Image palette Deliver brand visual identity illustration png

Deliver brand visual identity illustration - #218367
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