Disney colors operation design branding

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Created at 12/26/2019 11:52

The palette consists of Semi dark, Light colors. Accent colors #1f6cf5 and #089282. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #673779 (darkest) to #D2A2B7 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #089282, #1F6CF5, #649EB2, #673779, #9C7DE0, #D2A2B7

Palette Disney colors operation design branding combines 6 color codes:

HEX: #1f6cf5, RGB: (31, 108, 245); HEX: #9c7de0, RGB: (156, 125, 224); HEX: #089282, RGB: (8, 146, 130)

HEX: #649eb2, RGB: (100, 158, 178); HEX: #d2a2b7, RGB: (210, 162, 183); HEX: #673779, RGB: (103, 55, 121)

Simplified version of palette colors

Shade of Royal Blue, Tint of Medium Purple, Tint of Dark Cyan, Tint of Cadet Blue, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Disney colors operation design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1f6cf5	#1f6cf5	RGB(31, 108, 245)	—	—
#9c7de0	#9c7de0	RGB(156, 125, 224)	—	—
#089282	#089282	RGB(8, 146, 130)	—	—
#649eb2	#649eb2	RGB(100, 158, 178)	—	—
#d2a2b7	#d2a2b7	RGB(210, 162, 183)	—	—
#673779	#673779	RGB(103, 55, 121)	—	—

10 color pairs have low contrast and need improvement which may impact readability.