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  2. Geek case study identity branding hex colors
Created at 11/23/2022 00:31
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Geek case study identity branding hex colors

  • Chinese Gold
    #d29805
  • Orange-Yellow (Crayola)
    #f8d464
  • Dark Brown
    #62461d
  • China Rose
    #a44c71
  • Lilac
    #d0a9c8
  • Jacarta
    #393256
The palette consists of Light, Semi dark colors. Accent colors Chinese Gold #d29805 and Jacarta #393256. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #62461D (darkest) to #D0A9C8 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #393256, #62461D, #A44C71, #D0A9C8, #D29805, #F8D464

Palette Geek case study identity branding hex colors has combination of 6 codes colors:
HEX: #d29805, RGB: (210, 152, 5); HEX: #f8d464, RGB: (248, 212, 100); HEX: #62461d, RGB: (98, 70, 29)
HEX: #a44c71, RGB: (164, 76, 113); HEX: #d0a9c8, RGB: (208, 169, 200); HEX: #393256, RGB: (57, 50, 86)
Simplified version of palette colors
Tint of goldenrod, Shade of gold, Tint of saddlebrown, Shade of mediumvioletred, Tint of thistle, Tint of darkslateblue
Color scheme was created by palettespicker

Colors codes in palette

Geek case study identity branding hex colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#d29805 #d29805 RGB(210, 152, 5)Chinese Gold—
#f8d464 #f8d464 RGB(248, 212, 100)Orange-Yellow (Crayola)—
#62461d #62461d RGB(98, 70, 29)Dark Brown—
#a44c71 #a44c71 RGB(164, 76, 113)China Rose—
#d0a9c8 #d0a9c8 RGB(208, 169, 200)Lilac—
#393256 #393256 RGB(57, 50, 86)Jacarta—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#d29805
#f8d464
1.77
#d29805
#d0a9c8
1.23
#f8d464
#d0a9c8
1.43
#62461d
#a44c71
1.59
#62461d
#393256
1.36

Image palette Geek case study identity branding hex colors png

Geek case study identity branding hex colors - #218760
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