Design logo branding vector colours

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Created at 12/26/2019 11:58

The palette consists of Light, Dark colors. Accent colors #fcb4ec and #601371. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #601371 (darkest) to #FCB4EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 58°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #601371, #6F1682, #AFA6A3, #C038DD, #CBC3E2, #FCB4EC

Palette Design logo branding vector colours combines 6 color codes:

HEX: #c038dd, RGB: (192, 56, 221); HEX: #fcb4ec, RGB: (252, 180, 236); HEX: #601371, RGB: (96, 19, 113)

HEX: #afa6a3, RGB: (175, 166, 163); HEX: #cbc3e2, RGB: (203, 195, 226); HEX: #6f1682, RGB: (111, 22, 130)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Plum, Shade of Purple, Shade of Dark Gray, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Design logo branding vector colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c038dd	#c038dd	RGB(192, 56, 221)	—	—
#fcb4ec	#fcb4ec	RGB(252, 180, 236)	—	—
#601371	#601371	RGB(96, 19, 113)	—	—
#afa6a3	#afa6a3	RGB(175, 166, 163)	—	—
#cbc3e2	#cbc3e2	RGB(203, 195, 226)	—	—
#6f1682	#6f1682	RGB(111, 22, 130)	—	—

5 color pairs have low contrast and need improvement which may impact readability.