Mediia run icon branding colors

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Created at 11/23/2022 09:28

The palette consists of Light, Semi dark colors. Accent colors Orange (Web) #fba406 and Jacarta #403958. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #403958 (darkest) to #F8D474 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #403958, #965A12, #9C604F, #BCBCCC, #F8D474, #FBA406

Palette Mediia run icon branding colors combines 6 color codes:

HEX: #fba406, RGB: (251, 164, 6); HEX: #f8d474, RGB: (248, 212, 116); HEX: #965a12, RGB: (150, 90, 18)

HEX: #9c604f, RGB: (156, 96, 79); HEX: #bcbccc, RGB: (188, 188, 204); HEX: #403958, RGB: (64, 57, 88)

Simplified version of palette colors

Shade of Orange, Shade of Khaki, Tint of Saddle Brown, Tint of Sienna, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by raccoon

Color codes in palette

Mediia run icon branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fba406	#fba406	RGB(251, 164, 6)	Orange (Web)	—
#f8d474	#f8d474	RGB(248, 212, 116)	Dandelion (Crayola)	—
#965a12	#965a12	RGB(150, 90, 18)	Golden Brown	—
#9c604f	#9c604f	RGB(156, 96, 79)	Redwood	—
#bcbccc	#bcbccc	RGB(188, 188, 204)	Lavender Gray	—
#403958	#403958	RGB(64, 57, 88)	Jacarta	—

5 color pairs have low contrast and need improvement which may impact readability.