Agency black and white ad brand identity
- Verdigris#3fbfaf
- Pale Robin Egg Blue#9bddd5
- Vampire Black#040c0b
- Old Silver#808582
- Philippine Silver#b4b4bc
- Gray#424c44
Created at 11/23/2022 11:02
The palette consists of Light, Dark, Semi dark colors. Accent colors Verdigris #3fbfaf and Vampire Black #040c0b. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #040C0B (darkest) to #9BDDD5 (lightest). The lightness range is wide.
Saturation sits in a moderate mid-range, averaging 27% across the palette.
An analogous palette: its hues sit close together on the color wheel, within about 0°.
Most swatches read as neutral in color temperature (4 of 6).
HEX codes (sorted): #040C0B, #3FBFAF, #424C44, #808582, #9BDDD5, #B4B4BC
Palette Agency black and white ad brand identity combines 6 color codes:
HEX: #3fbfaf, RGB: (63, 191, 175); HEX: #9bddd5, RGB: (155, 221, 213); HEX: #040c0b, RGB: (4, 12, 11)
HEX: #808582, RGB: (128, 133, 130); HEX: #b4b4bc, RGB: (180, 180, 188); HEX: #424c44, RGB: (66, 76, 68)
Simplified version of palette colors
Tint of Light Sea Green, Shade of Pale Turquoise, Tint of Black, Tint of Grey, Shade of Silver, Tint of Dark Slate Gray
Color scheme was created by colorswall
Color codes in palette
Agency black and white ad brand identity color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #3fbfaf | #3fbfaf | RGB(63, 191, 175) | Verdigris | — |
| #9bddd5 | #9bddd5 | RGB(155, 221, 213) | Pale Robin Egg Blue | — |
| #040c0b | #040c0b | RGB(4, 12, 11) | Vampire Black | — |
| #808582 | #808582 | RGB(128, 133, 130) | Old Silver | — |
| #b4b4bc | #b4b4bc | RGB(180, 180, 188) | Philippine Silver | — |
| #424c44 | #424c44 | RGB(66, 76, 68) | Gray | Olympic Range |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#3fbfaf | #9bddd5 | 1.47 |
#3fbfaf | #808582 | 1.65 |
#3fbfaf | #b4b4bc | 1.09 |
#9bddd5 | #b4b4bc | 1.34 |
#808582 | #b4b4bc | 1.82 |
Image palette Agency black and white ad brand identity png
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