Identity branding design flowers palette

Created at 11/25/2022 09:55

The palette consists of Light, Semi dark colors. Accent colors Light Coral #ec7c8c and Gunmetal #2a343d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2A343D (darkest) to #EC7C8C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #2A343D, #993A39, #A27180, #BB7787, #DC3C34, #EC7C8C

Palette Identity branding design flowers palette combines 6 color codes:

HEX: #dc3c34, RGB: (220, 60, 52); HEX: #ec7c8c, RGB: (236, 124, 140); HEX: #993a39, RGB: (153, 58, 57)

HEX: #a27180, RGB: (162, 113, 128); HEX: #bb7787, RGB: (187, 119, 135); HEX: #2a343d, RGB: (42, 52, 61)

Simplified version of palette colors

Tint of Crimson, Shade of Light Coral, Tint of Brown, Shade of Rosy Brown, Shade of Pale Violet Red, Shade of Dark Slate Gray

Color scheme was created by colorslib

Color codes in palette

Identity branding design flowers palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc3c34	#dc3c34	RGB(220, 60, 52)	CG Red	—
#ec7c8c	#ec7c8c	RGB(236, 124, 140)	Light Coral	—
#993a39	#993a39	RGB(153, 58, 57)	Smoky Topaz	—
#a27180	#a27180	RGB(162, 113, 128)	Bazaar	—
#bb7787	#bb7787	RGB(187, 119, 135)	Turkish Rose	—
#2a343d	#2a343d	RGB(42, 52, 61)	Gunmetal	—

9 color pairs have low contrast and need improvement which may impact readability.