Branding lettermark wordmark logo identity design colors palette

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Created at 12/26/2019 13:59

The palette consists of Semi dark, Light, Dark colors. Accent colors #7b2c44 and #dc9db0. Palette has Warm colors temperature.

By lightness, this palette runs from #341C24 (darkest) to #C9AEB4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 9°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #341C24, #53232C, #7B2C44, #9C546B, #C9AEB4, #DC9DB0

Palette Branding lettermark wordmark logo identity design colors palette combines 6 color codes:

HEX: #7b2c44, RGB: (123, 44, 68); HEX: #dc9db0, RGB: (220, 157, 176); HEX: #53232c, RGB: (83, 35, 44)

HEX: #9c546b, RGB: (156, 84, 107); HEX: #c9aeb4, RGB: (201, 174, 180); HEX: #341c24, RGB: (52, 28, 36)

Simplified version of palette colors

Shade of Brown, Shade of Light Pink, Tint of Maroon, Tint of Medium Violet Red, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding lettermark wordmark logo identity design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7b2c44	#7b2c44	RGB(123, 44, 68)	—	—
#dc9db0	#dc9db0	RGB(220, 157, 176)	—	—
#53232c	#53232c	RGB(83, 35, 44)	—	—
#9c546b	#9c546b	RGB(156, 84, 107)	—	—
#c9aeb4	#c9aeb4	RGB(201, 174, 180)	—	—
#341c24	#341c24	RGB(52, 28, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.