Brochure blue print branding

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Created at 12/26/2019 14:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #fab48b and #04348c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #04348C (darkest) to #FAB48B (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #04348C, #404D60, #A67166, #ADBBCF, #E54B30, #FAB48B

Palette Brochure blue print branding combines 6 color codes:

HEX: #e54b30, RGB: (229, 75, 48); HEX: #fab48b, RGB: (250, 180, 139); HEX: #04348c, RGB: (4, 52, 140)

HEX: #a67166, RGB: (166, 113, 102); HEX: #adbbcf, RGB: (173, 187, 207); HEX: #404d60, RGB: (64, 77, 96)

Simplified version of palette colors

Tint of Red, Tint of Light Salmon, Shade of Dark Slate Blue, Tint of Indian Red, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brochure blue print branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e54b30	#e54b30	RGB(229, 75, 48)	—	—
#fab48b	#fab48b	RGB(250, 180, 139)	—	—
#04348c	#04348c	RGB(4, 52, 140)	—	—
#a67166	#a67166	RGB(166, 113, 102)	—	—
#adbbcf	#adbbcf	RGB(173, 187, 207)	—	—
#404d60	#404d60	RGB(64, 77, 96)	—	—

3 color pairs have low contrast and need improvement which may impact readability.