Technology brand identity app creative hex colors

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Created at 12/26/2019 14:21

The palette consists of Light, Dark, Semi dark colors. Accent colors #da11f9 and #7dabfa. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #04044C (darkest) to #CCCCCC (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 74°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04044C, #37285C, #747481, #7DABFA, #CCCCCC, #DA11F9

Palette Technology brand identity app creative hex colors combines 6 color codes:

HEX: #da11f9, RGB: (218, 17, 249); HEX: #7dabfa, RGB: (125, 171, 250); HEX: #04044c, RGB: (4, 4, 76)

HEX: #747481, RGB: (116, 116, 129); HEX: #cccccc, RGB: (204, 204, 204); HEX: #37285c, RGB: (55, 40, 92)

Simplified version of palette colors

Shade of Magenta, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Dim Gray, Shade of Light Gray, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Technology brand identity app creative hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#da11f9	#da11f9	RGB(218, 17, 249)	—	—
#7dabfa	#7dabfa	RGB(125, 171, 250)	—	—
#04044c	#04044c	RGB(4, 4, 76)	—	—
#747481	#747481	RGB(116, 116, 129)	—	—
#cccccc	#cccccc	RGB(204, 204, 204)	—	Cerebral Grey
#37285c	#37285c	RGB(55, 40, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.