Created at 11/29/2022 13:03
Brand branding logos icon colours
- Blue-Violet#9c31e1
- Bright Lavender#c78bee
- Indigo (Rainbow)#242d62
- Gray (HTML/CSS Gray)#7d8483
- American Violet#581385
- Army Green#444c24
The palette consists of Semi dark, Light, Dark colors. Accent colors American Violet #581385 and Army Green #444c24. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #444C24 (darkest) to #C78BEE (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #242D62, #444C24, #581385, #7D8483, #9C31E1, #C78BEE
Palette Brand branding logos icon colours has combination of 6 codes colors:
HEX: #9c31e1, RGB: (156, 49, 225); HEX: #c78bee, RGB: (199, 139, 238); HEX: #242d62, RGB: (36, 45, 98)
HEX: #7d8483, RGB: (125, 132, 131); HEX: #581385, RGB: (88, 19, 133); HEX: #444c24, RGB: (68, 76, 36)
Simplified version of palette colors
Shade of darkorchid, Tint of violet, Shade of midnightblue, Shade of Grey, Shade of indigo, Tint of darkolivegreen
Color scheme was created by colorswall
Colors codes in palette
Brand branding logos icon colours color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #9c31e1 | #9c31e1 | RGB(156, 49, 225) | Blue-Violet | — |
| #c78bee | #c78bee | RGB(199, 139, 238) | Bright Lavender | — |
| #242d62 | #242d62 | RGB(36, 45, 98) | Indigo (Rainbow) | — |
| #7d8483 | #7d8483 | RGB(125, 132, 131) | Gray (HTML/CSS Gray) | — |
| #581385 | #581385 | RGB(88, 19, 133) | American Violet | — |
| #444c24 | #444c24 | RGB(68, 76, 36) | Army Green | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#9c31e1 | #7d8483 | 1.39 |
#9c31e1 | #444c24 | 1.7 |
#c78bee | #7d8483 | 1.51 |
#242d62 | #581385 | 1.13 |
#242d62 | #444c24 | 1.41 |
#581385 | #444c24 | 1.24 |
Image palette Brand branding logos icon colours png
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