Created at 11/30/2022 09:33
Branding art direction marketing character design palette
- Maximum Blue Green#22b5be
- Middle Blue#7cdcdc
- Prussian Blue#0d2d4d
- Redwood#a55a5b
- Rosy Brown#bc848c
- Charcoal#353e56
The palette consists of Light, Dark, Semi dark colors. Accent colors Prussian Blue #0d2d4d and Rosy Brown #bc848c. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #0D2D4D (darkest) to #7CDCDC (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans cool (4 of 6).
HEX codes (sorted): #0D2D4D, #22B5BE, #353E56, #7CDCDC, #A55A5B, #BC848C
Palette Branding art direction marketing character design palette combines 6 color codes:
HEX: #22b5be, RGB: (34, 181, 190); HEX: #7cdcdc, RGB: (124, 220, 220); HEX: #0d2d4d, RGB: (13, 45, 77)
HEX: #a55a5b, RGB: (165, 90, 91); HEX: #bc848c, RGB: (188, 132, 140); HEX: #353e56, RGB: (53, 62, 86)
Simplified version of palette colors
Tint of lightseagreen, Tint of mediumturquoise, Tint of midnightblue, Shade of indianred, Shade of rosybrown, Shade of darkslateblue
Color scheme was created by bad_colors
Color codes in palette
Branding art direction marketing character design palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #22b5be | #22b5be | RGB(34, 181, 190) | Maximum Blue Green | — |
| #7cdcdc | #7cdcdc | RGB(124, 220, 220) | Middle Blue | — |
| #0d2d4d | #0d2d4d | RGB(13, 45, 77) | Prussian Blue | — |
| #a55a5b | #a55a5b | RGB(165, 90, 91) | Redwood | — |
| #bc848c | #bc848c | RGB(188, 132, 140) | Rosy Brown | — |
| #353e56 | #353e56 | RGB(53, 62, 86) | Charcoal | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#22b5be | #7cdcdc | 1.55 |
#22b5be | #a55a5b | 1.99 |
#22b5be | #bc848c | 1.23 |
#7cdcdc | #bc848c | 1.92 |
#0d2d4d | #353e56 | 1.31 |
#a55a5b | #bc848c | 1.61 |
Image palette Branding art direction marketing character design palette png
Export Palette
Download the "Branding art direction marketing character design palette" in multiple formats for seamless integration into your design projects.
Available formats: