Branding modern logo color palette

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Created at 11/30/2022 15:06

The palette consists of Light, Semi dark colors. Accent colors Azure #0a7af4 and Midnight Blue #064890. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #373F66 (darkest) to #B9BCBF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 29°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #064890, #0A7AF4, #373F66, #709AB1, #7FBAF9, #B9BCBF

Palette Branding modern logo color palette combines 6 color codes:

HEX: #0a7af4, RGB: (10, 122, 244); HEX: #7fbaf9, RGB: (127, 186, 249); HEX: #064890, RGB: (6, 72, 144)

HEX: #709ab1, RGB: (112, 154, 177); HEX: #b9bcbf, RGB: (185, 188, 191); HEX: #373f66, RGB: (55, 63, 102)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Light Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by raccoon

Color codes in palette

Branding modern logo color palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0a7af4	#0a7af4	RGB(10, 122, 244)	Azure	—
#7fbaf9	#7fbaf9	RGB(127, 186, 249)	French Sky Blue	—
#064890	#064890	RGB(6, 72, 144)	Midnight Blue	—
#709ab1	#709ab1	RGB(112, 154, 177)	Crystal Blue	—
#b9bcbf	#b9bcbf	RGB(185, 188, 191)	Gray (X11)	—
#373f66	#373f66	RGB(55, 63, 102)	American Blue	—

5 color pairs have low contrast and need improvement which may impact readability.