Identity library logotype branding colors palette

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Created at 12/26/2019 15:33

The palette consists of Light, Semi dark colors. Accent colors #fa8754 and #05d99c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #37365E (darkest) to #CECCDB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #05D99C, #0ACAF0, #37365E, #6C5A88, #CECCDB, #FA8754

Palette Identity library logotype branding colors palette combines 6 color codes:

HEX: #0acaf0, RGB: (10, 202, 240); HEX: #fa8754, RGB: (250, 135, 84); HEX: #05d99c, RGB: (5, 217, 156)

HEX: #6c5a88, RGB: (108, 90, 136); HEX: #ceccdb, RGB: (206, 204, 219); HEX: #37365e, RGB: (55, 54, 94)

Simplified version of palette colors

Shade of Sky Blue, Tint of Coral, Shade of Medium Aquamarine, Tint of Dark Slate Blue, Shade of Lavender, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity library logotype branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0acaf0	#0acaf0	RGB(10, 202, 240)	—	—
#fa8754	#fa8754	RGB(250, 135, 84)	—	—
#05d99c	#05d99c	RGB(5, 217, 156)	—	—
#6c5a88	#6c5a88	RGB(108, 90, 136)	—	—
#ceccdb	#ceccdb	RGB(206, 204, 219)	—	—
#37365e	#37365e	RGB(55, 54, 94)	—	—

7 color pairs have low contrast and need improvement which may impact readability.