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Created at 12/04/2022 08:24
Interaction design case study brand agency illustrator colors palette
- Persian Blue#103ec4
- Macaroni And Cheese#fab584
- Dartmouth Green#047144
- French Lilac#9464a2
- Sea Foam Green#acdac4
- Russian Violet#391e42
The palette consists of Light, Semi dark, Dark colors. Accent colors Macaroni And Cheese #fab584 and Dartmouth Green #047144. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #391E42 (darkest) to #ACDAC4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #047144, #103EC4, #391E42, #9464A2, #ACDAC4, #FAB584
Palette Interaction design case study brand agency illustrator colors palette has combination of 6 codes colors:
HEX: #103ec4, RGB: (16, 62, 196); HEX: #fab584, RGB: (250, 181, 132); HEX: #047144, RGB: (4, 113, 68)
HEX: #9464a2, RGB: (148, 100, 162); HEX: #acdac4, RGB: (172, 218, 196); HEX: #391e42, RGB: (57, 30, 66)
Simplified version of palette colors
Shade of Blue, Shade of sandybrown, Tint of seashell, Tint of mediumorchid, Tint of paleturquoise, Shade of midnightblue
Color scheme was created by hex
Colors codes in palette
Interaction design case study brand agency illustrator colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #103ec4 | #103ec4 | RGB(16, 62, 196) | Persian Blue | — |
| #fab584 | #fab584 | RGB(250, 181, 132) | Macaroni And Cheese | — |
| #047144 | #047144 | RGB(4, 113, 68) | Dartmouth Green | — |
| #9464a2 | #9464a2 | RGB(148, 100, 162) | French Lilac | — |
| #acdac4 | #acdac4 | RGB(172, 218, 196) | Sea Foam Green | — |
| #391e42 | #391e42 | RGB(57, 30, 66) | Russian Violet | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#103ec4 | #047144 | 1.37 |
#103ec4 | #9464a2 | 1.83 |
#103ec4 | #391e42 | 1.74 |
#fab584 | #acdac4 | 1.13 |
#047144 | #9464a2 | 1.33 |
Image palette Interaction design case study brand agency illustrator colors palette png
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