Brand guidelines logodesign logo design branding graphicdesign colours

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Created at 12/26/2019 17:37

The palette consists of Light, Dark, Semi dark colors. Accent colors #2272e7 and #3dc8ee. Palette has Cool colors temperature.

By lightness, this palette runs from #14245C (darkest) to #B1B4D9 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 56% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 43°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #14245C, #2272E7, #2B3464, #3DC8EE, #5C64A8, #B1B4D9

Palette Brand guidelines logodesign logo design branding graphicdesign colours combines 6 color codes:

HEX: #2272e7, RGB: (34, 114, 231); HEX: #3dc8ee, RGB: (61, 200, 238); HEX: #14245c, RGB: (20, 36, 92)

HEX: #5c64a8, RGB: (92, 100, 168); HEX: #b1b4d9, RGB: (177, 180, 217); HEX: #2b3464, RGB: (43, 52, 100)

Simplified version of palette colors

Shade of Royal Blue, Shade of Sky Blue, Tint of Midnight Blue, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Brand guidelines logodesign logo design branding graphicdesign colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2272e7	#2272e7	RGB(34, 114, 231)	—	—
#3dc8ee	#3dc8ee	RGB(61, 200, 238)	—	—
#14245c	#14245c	RGB(20, 36, 92)	—	—
#5c64a8	#5c64a8	RGB(92, 100, 168)	—	—
#b1b4d9	#b1b4d9	RGB(177, 180, 217)	—	—
#2b3464	#2b3464	RGB(43, 52, 100)	—	—

3 color pairs have low contrast and need improvement which may impact readability.