Design logo branding colors palette

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Created at 12/26/2019 21:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #63249c and #441c6c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1C1424 (darkest) to #B49CCC (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 43% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C1424, #441C6C, #63249C, #8454B3, #B494D0, #B49CCC

Palette Design logo branding colors palette combines 6 color codes:

HEX: #63249c, RGB: (99, 36, 156); HEX: #b494d0, RGB: (180, 148, 208); HEX: #441c6c, RGB: (68, 28, 108)

HEX: #8454b3, RGB: (132, 84, 179); HEX: #b49ccc, RGB: (180, 156, 204); HEX: #1c1424, RGB: (28, 20, 36)

Simplified version of palette colors

Tint of Indigo, Shade of Plum, Tint of Indigo, Tint of Dark Orchid, Shade of Plum, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Design logo branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#63249c	#63249c	RGB(99, 36, 156)	—	—
#b494d0	#b494d0	RGB(180, 148, 208)	—	—
#441c6c	#441c6c	RGB(68, 28, 108)	—	—
#8454b3	#8454b3	RGB(132, 84, 179)	—	—
#b49ccc	#b49ccc	RGB(180, 156, 204)	—	—
#1c1424	#1c1424	RGB(28, 20, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.