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Created at 12/15/2022 11:56
  78

Business design branding logotype palette

  • Blue Yonder
    #3a69b4
  • Jordy Blue
    #84b4ed
  • Catalina Blue
    #042f74
  • Blue Yonder
    #5b70a6
  • Wild Blue Yonder
    #a1acc6
  • American Blue
    #383f6a
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The palette consists of Light, Dark colors. Accent colors Jordy Blue #84b4ed and Catalina Blue #042f74. Palette has Cool colors temperature.

By lightness, this palette runs from #042F74 (darkest) to #84B4ED (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #042F74, #383F6A, #3A69B4, #5B70A6, #84B4ED, #A1ACC6

Palette Business design branding logotype palette has combination of 6 codes colors:
HEX: #3a69b4, RGB: (58, 105, 180); HEX: #84b4ed, RGB: (132, 180, 237); HEX: #042f74, RGB: (4, 47, 116)
HEX: #5b70a6, RGB: (91, 112, 166); HEX: #a1acc6, RGB: (161, 172, 198); HEX: #383f6a, RGB: (56, 63, 106)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Shade of midnightblue, Shade of royalblue, Tint of lightsteelblue, Tint of darkslateblue
Color scheme was created by bad_colors

Colors codes in palette

Business design branding logotype palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#3a69b4 #3a69b4 RGB(58, 105, 180)Blue Yonder
#84b4ed #84b4ed RGB(132, 180, 237)Jordy Blue
#042f74 #042f74 RGB(4, 47, 116)Catalina Blue
#5b70a6 #5b70a6 RGB(91, 112, 166)Blue Yonder
#a1acc6 #a1acc6 RGB(161, 172, 198)Wild Blue Yonder
#383f6a #383f6a RGB(56, 63, 106)American Blue

Color Palette Contrast

4 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#3a69b4
#5b70a6
1.11
#3a69b4
#383f6a
1.84
#84b4ed
#a1acc6
1.05
#042f74
#383f6a
1.25

Image palette Business design branding logotype palette png

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