Brandidentity marklogo branding identity colors palette

Created at 12/18/2022 10:29

The palette consists of Light, Semi dark colors. Accent colors Old Silver #81838c and Arsenic #3d414d. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3D414D (darkest) to #BABEBE (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #3D414D, #404444, #7B8383, #81838C, #B8BCBC, #BABEBE

Palette Brandidentity marklogo branding identity colors palette combines 6 color codes:

HEX: #7b8383, RGB: (123, 131, 131); HEX: #babebe, RGB: (186, 190, 190); HEX: #404444, RGB: (64, 68, 68)

HEX: #81838c, RGB: (129, 131, 140); HEX: #b8bcbc, RGB: (184, 188, 188); HEX: #3d414d, RGB: (61, 65, 77)

Simplified version of palette colors

Tint of Grey, Shade of Silver, Shade of darkslategrey, Tint of Grey, Shade of Silver, Shade of darkslategrey

Color scheme was created by colorslib

Color codes in palette

Brandidentity marklogo branding identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7b8383	#7b8383	RGB(123, 131, 131)	Gray (HTML/CSS Gray)	—
#babebe	#babebe	RGB(186, 190, 190)	Gray (X11)	—
#404444	#404444	RGB(64, 68, 68)	Arsenic	—
#81838c	#81838c	RGB(129, 131, 140)	Old Silver	—
#b8bcbc	#b8bcbc	RGB(184, 188, 188)	Gray	French Silver
#3d414d	#3d414d	RGB(61, 65, 77)	Arsenic	—

4 color pairs have low contrast and need improvement which may impact readability.