Business card design brand identity color palette minimal colors

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Created at 12/20/2022 21:06

The palette consists of Light, Semi dark colors. Accent colors Azure #0a7bf4 and Midnight Blue #06488f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #06488F (darkest) to #B9BCBF (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #06488F, #0A7BF4, #405074, #7297AF, #7FBAF9, #B9BCBF

Palette Business card design brand identity color palette minimal colors combines 6 color codes:

HEX: #0a7bf4, RGB: (10, 123, 244); HEX: #7fbaf9, RGB: (127, 186, 249); HEX: #06488f, RGB: (6, 72, 143)

HEX: #7297af, RGB: (114, 151, 175); HEX: #b9bcbf, RGB: (185, 188, 191); HEX: #405074, RGB: (64, 80, 116)

Simplified version of palette colors

Shade of Steel Blue, Shade of Light Sky Blue, Shade of Dark Slate Blue, Tint of Light Slate Gray, Shade of Silver, Tint of Dark Slate Blue

Color scheme was created by palettespicker

Color codes in palette

Business card design brand identity color palette minimal colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0a7bf4	#0a7bf4	RGB(10, 123, 244)	Azure	—
#7fbaf9	#7fbaf9	RGB(127, 186, 249)	French Sky Blue	—
#06488f	#06488f	RGB(6, 72, 143)	Midnight Blue	—
#7297af	#7297af	RGB(114, 151, 175)	Weldon Blue	—
#b9bcbf	#b9bcbf	RGB(185, 188, 191)	Gray (X11)	—
#405074	#405074	RGB(64, 80, 116)	Police Blue	—

7 color pairs have low contrast and need improvement which may impact readability.